ADVENTURE at movie theather
PRESENTATION (15 Mb)
A control system was created specially for this initiative counting votes from SMS for each session and managing all exhibitions.
How much adventure can your life hold?
This interactive CAMPAIGN INVites movie-theater audienceS to choose how the FSTORY WILL UNFOLD. They send their options through SMS. Choices are typed on cell phones during the previews. After selecting the scenes, the options are sent to a given number. Finally, a movie made from the most voted scenes is shown to the spectators in real time.
Interactive Experience
The first interactive movie theater ever.
Launched Product:
Fiat Idea Adventure, a light off-road car based on Fiat’s adventure line. Designed for adventurous people who live in urban cities.
The concept and message:
The life in the city is a big adventure, bringing surprises and day-by-day consequences. No matter your choices adventures will always cross your way. So, take advantage of it.
The Interactive Movie
John is a guy who has a hurried life and as all of us live circumstances and events as consequences of his choices transforming his day in a real adventure. The interactive film gives users a chance to play as gods with his life and experiencing to different life’s options, from the most unexpected to the most ordinary. Anyway life always reserves surprises and give him an opportunity to live unexpectedly adventurous experiences.
The Idea-Adventure interactive movie has approximately 6 minutes and can generate until 16 different versions. It will be exhibited between traditional previews at the most “cult” movie-theaters in Sao Paulo, Rio and Belo-Horizonte. The interactivity in the movie-theaters will happen through a personal test where people answer questions using their cell phone following instructions on the big screen and sending answers by SMS. After two next previews will exhibit the film built by choices of the majority viewers. Finally, the film ends inviting users to create other days in John’s life at www.ideaadventure.com.br